Why Invest in Strategic Communication? Because It Creates Value
نویسندگان
چکیده
منابع مشابه
Why IT Continues to Matter: Reflections on the Strategic Value of IT
In May 2003 an article by the former editor of the Harvard Business Review (HBR), Nicholas Carr, in HBR, suggested that IT was no longer a strategic concern for management and that investments in IT should, in future, be restricted to the routine. Carr’s thesis has been widely debated, not least in the context of IT value in general and its strategic value in particular. Notwithstanding flaws i...
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ژورنال
عنوان ژورنال: Communication Management Review
سال: 2016
ISSN: 2459-590X,2459-6086
DOI: 10.22522/cmr20160102